Plain answers about your information.
This is a small business website, and this is a plain-English account of what it collects and where that information goes. No legal boilerplate.
Only what you choose to send us.
The contact form
The contact form does not send information from the website. It prepares a message in your email app using the details you enter, and you decide whether to send it. If you send the email, we use it only to reply and arrange a conversation. We do not add you to a mailing list.
Booking a call
The “Book a 60-minute session” buttons open Calendly, a scheduling service, in a new tab. Anything you enter there is handled under Calendly’s own privacy terms.
Fonts
This site’s typefaces load from Google Fonts. Like any web request, your browser sends your IP address to Google’s servers to fetch them.
Cookies and analytics
This site sets no cookies and runs no analytics or tracking scripts. If that ever changes, this page will say so first.
If you email us directly, your message lives in our mailbox like any business correspondence. We keep it as long as it is useful for working together, and we do not share it.
Questions or removal
Want to know what we have, or want it deleted? Email agent@principleai.tech and we will take care of it.
Effective August 2026. PrincipleAI is run by Dan Hughes.